creating an iconic brand
How do you create a brand that’s iconic? Design. A video from Erica Gorochow on Adweek.com explains all the fundamentals of design. You need to bring in an emotional appeal that taps into people’s desires, values and aspirations. It all starts with some very common elements such as: contrast, color, type, shape, and composition. In other words, it is, “a juxtaposition of dissimilar elements that creates tension”. It’s about the integration of two opposites that creates balance. It’s about spirit, gestures and gestalt. The...
read more