breensmith blowin’ up – but in a good way.
The momentum continues at independent Atlanta ad agency breensmith. The company has added Andrew Keenan as head of client services and Benjamin Hill as an interactive developer. Keenan’s resume includes stints at TBWA/ChiatDay, San Francisco, Los A ngeles and DDB/Needham, Chicago. He is also president of the board of directors at the Callanwolde Fine Art Center and has his EMBA from Georgia State’s Robinson College of Business. The new additions were coupled with a series of promotions, including Adam Millman from Sr. Designer...
read morebreensmith perks up RaceTrac coffee with new ad campaign
February 3, 2012 breensmith advertising, in conjunction with Melworks Marketing and HSB Media, recently broke a new advertising campaign centered around RaceTrac convenience store’s new coffee. The campaign, running in the Dallas, Atlanta, Tampa and Orlando, consists of several components including Outdoor, Print, Radio, and Interactive. The radio features a peeved gingerbread man ranting about how silly coffee shops have become with drinks like the gingerbread skinny latte, while the print centers around other common sense lines like “Be...
read moreyesterday’s today
When commercials come on, we’re compelled to either turn the channel or make a trip to the fridge or the bathroom. Up until recently, I felt like I was sinning each time I even turned the channel from the commercials. What ad major does that? That’s supposed to be the best part, right? Even the most prominent names in the ad game probably still skip over the commercial breaks. But there does come a time each year, the Super Bowl, where the commercials are just as anticipated as the game. As I watched the commercials this year I...
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