I Stream, You Stream
There’s a new kid on the block, and he’s mixing up the music scene and how we access music and stream it online. Spotify, a Swedish music retailer and streaming service first made an appearance a few years ago, but has only recently entered the US market. Pandora, an Internet radio service, has been around for longer, but has several different features than it’s new competitor. So which service is better? Take a stroll with me… Both Pandora and Spotify offer free and premium memberships. The advantages of paying for the premium...
read moreIs this the real life. Is this just fantasy.
What is the difference between in-game advertising, or IGA, and advergaming? We thought you’d never ask! IGA refers to ads placed in video games, which the player experiences in much the same way they would experience a billboard or other ad in real life. Whereas advergaming refers to the creation of playable branded content for the sole purpose of having people interact with the brand. In other words, a game designed to market a particular brand or product. With IGA, the ad may not have a whole lot to do with the actual video...
read moreBack to school, back to school…
August means its Back-to-School season and as far as advertising strategies go, social media vehicles are at the top of the class. Two companies in the forefront of back-to –school marketing are Famous Footwear and Solstice Sunglass Boutique. Famous Footwear created a “Back to School” tab to add to its Facebook Page, and since the tab was launched, 50,000 people have joined the Famous Footwear Facebook community. The campaigns target teens with a chance to win $100,000 “for you and your high school.” The page also...
read moreFriends in Bulk
Although Facebook continues it’s quest for world domination, there is room on the web for other, more targeted social networking sites. How many Facebook friends do you have? 200? 500? 1,000? The number can be overwhelming and the term “friend” is probably a stretch in most of those cases. That number also likely includes a combination of family members, coworkers, companies, acquaintances and other people who may not be engrossed by every mundane detail of your day. This is where more focused networking sites get their traction. Path,...
read more9/11 Day
The attacks on September 11, 2001 will stay in our memory forever as clear as the day it happened. That event was 10 years ago, and in those 10 years, the face of social and interactive media and marketing has evolved exponentially. To commemorate the 10 year anniversary, two guys have founded a website called 9/11day.org that has been around since 2002. One of the founder’s brothers was killed during the attacks trying to rescue victims, and then became a victim himself. They hope that by annually organizing the 9/11 Day of Service and...
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