Stevi B’s Pizza Buffet integrates social and traditional media to drive consumer appetite
Atlanta, GA, July 14, 2011- Stevi B’s Pizza Buffet, and ad agency of record breensmith advertising, recently launched an integrated media campaign that utilized social media to engage local customers. Stevi B’s invited parents to participate in the ad campaign by asking them to upload pictures of their children to the Stevi B’s Facebook event page. The hook: one kid from each store’s trade area would be featured on a billboard for all their friends, family and classmates to see.
Each billboard featured its own local “Stevi B’s kid.” The campaign delivered on the brand’s promise of family fun and a different kind of pizza experience. The winning children were also featured in local newspapers and on websites, and were blogged about by the “mommy bloggers,” gaining additional press attention.
Overall, the contest was deemed a success. Stores are experiencing positive comp sales growth and the pizza franchise has more than doubled its social media database in three months.
About Stevi B’s:
Stevi B’s, the industry’s only national “premium” pizza buffet restaurant franchise, was founded in 1996 in Atlanta, Georgia, and now stretches across 9 states, with over 40 locations. As a family friendly, community-driven brand, Stevi B’s is re-inventing the pizza category with a distinct menu of specialty pizzas such as the Loaded Baked Potato, Chicken Fajita, Cheeseburger and Spinach Alfredo, all served fresh and at a great value in an atmosphere that is fun for adults and children. With over 20% unit count growth over each of the past three years, Stevi B’s Pizza is primed for growth throughout the United States. Check out Stevi B’s Pizza on Facebook at www.facebook.com/stevibspizza, on the web at www.SteviBs.com or contact Stevi B’s by e-mail at info@SteviBs.com.
breensmith is a full-service advertising agency located in downtown Atlanta. The agency client roster includes CNN, Equifax, Fadó Irish Pub, The Weather Channel, Sticky Fingers and Stevi B’s Pizza. For more information, visit breensmith.com or contact breensmith at email@example.com.