Stevi B’s Pizza Buffet integrates social and traditional media to drive consumer appetite
Atlanta, GA, July 14, 2011- Stevi B’s Pizza Buffet, and ad agency of record breensmith advertising, recently launched an integrated media campaign that utilized social media to engage local customers. Stevi B’s invited parents to participate in the ad campaign by asking them to upload pictures of their children to the Stevi B’s Facebook event page. The hook: one kid from each store’s trade area would be featured on a billboard for all their friends, family and classmates to see. Each billboard featured its own local “Stevi...
read moreThe Do’s and Dont’s of QR Codes
DO- Optimize for mobile use- code reader apps are used on smart phones DO- Use a link shortener- A long link and the code will appear dense and dark DO- Provide some sort of instructions on how to download a QR code scanner and how to scan the code. You could even go so far as to explain what will happen once the code has been scanned. DO- Consider using designer QR codes. The extra design effort will make the code more appealing, thus more likely to be scanned. DO- Consider the multitude of uses for QR codes. They can be used to...
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