The Next Generation(Z)
Remember growing up with television, radio, newspaper, magazine, and this new thing called the internet? My, how times have changed since then. Newspaper is on the brink of extinction and all the other members of the media family are following the digital and social media revolution.
Who would have ever thought that you could change your Facebook status on your 40 inch flat screen TV. And what about the kids? I mean they are our future! But if you’re in the mood for fancy terminology, the preteens of today are going by a new coined term: “Generation Z”. According to Ethan Lyon of Sparxoo, ”many consider the Gen Z birth period between 1994 and 2004 — the oldest of which are currently of driving age. It is estimated that Gen Z are 23 million strong and growing.”
To these “kids”, a newspaper serves more being used at the bottom of a birdcage than it does as reading material. It is important now more than ever to agencies worldwide to know how to advertise to Generation Z and what makes the current 16 year old tick. The entertainment value of advertising is going to be vital, and may even be more important than the product/service itself when it comes to Gen Z.
User-generated content, mobile media, and social media are becoming important avenues in the realm of advertising; agencies need to add these components to all of the big campaigns coming their way in order to reach out to Generation Z. Those agencies that are DOING what has not been done and challenging the norm of advertising are said to be well ahead of the curve, truly harnessing the power of these new mediums. The current stage of advertising as we know it is progressing in a big way and Gen Z is going to be leading that way.