Brand Belief
Eminem said it best, ”Lose yourself in the music, the moment you own it, you better never let it go – you only get one shot”. If every ad agency tackled projects with the passion performed in Eminem’s “Lose yourself”, they would probably end up seeing more dollar signs, and hear less of a reputation comparable to that of a used car sales man. That’s not the case with every agency, however, which is why there are always the “good brands, bad brands, and the ugly brands.” Is there hope? I propose a simple solution: all...
read more