1984 vs. 2011

Posted by tim on Mar 30, 2011 in Blog Post | 59 comments

Back in the 80’s and 90s, some of today’s most successful agencies put themselves on the map by being “Giant Killers.” They took brands with small market share. Then, they took chances by embracing the fact that their products or services weren’t for everyone. They banked on messages that strayed from the status quo to redefine their respective categories. In essence, their small-budget campaigns worked harder. By doing so, they created fans of brands 25 years before the like button was invented. That was then. This is now. The new...